Market Readiness Assistance – MRA

Boost Your International Presence

Market Readiness Assistance – MRA

Boost Your International Presence

What Is MRA

Market Readiness Assistance (MRA) is a financial assistance programme by Enterprise Singapore.

MRA grant helps companies expand into new markets overseas by defraying the costs of overseas market promotion, business development and set-up.

What We Provide

We can help companies enter new international markets by covering costs related to market promotion, business development, and setup through the Market Readiness Assistance (MRA) grant.

What Are The Criteria

Eligibility Criteria:

Entity is Registered & Operating in Singapore
At least 30% Local Equity held by Singaporean(s) and/or Singapore PR(s)
New to Target Overseas Market
Company annual sales in target market exceed S$100,000 in last 3 years
Group Annual Sales Turnover ≤ S$100m or ≤ 200 employees

Activities Supported

Overseas Market Promotion

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Q

Overseas Market Promotion

Objective: Help companies create brand visibility and awareness among potential clients in the target country

Activities Such As:

  • Overseas Physical Trade Fairs
  • Virtual Trade Fairs
  • Overseas Marketing & PR Activities

 

 

 

Overseas Business Development

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Q

Overseas Business Development

Objective: Helps companies secure new business in the target country

Activities Such As:

  • Business Matching
  • Overseas Marketing Presence
  • In-Market Business Development

 

 

 

Overseas Market Set-Up

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Q

Overseas Market Set-Up

Objective: Help companies establish themselves in a new market

Activities Such As:

  • Market Entry Support
  • FTA & Trade Compliance Consultancy

 

 

 

More On MRA Coverage

No. 1

Up to 50% of eligible costs for local SMEs

No. 2

Capped at S$100,000 per company per new market for supported activities, which include:

  • Overseas market promotion;
    capped at SGD $20,000
  • Overseas business development;
    capped at SGD $50,000
  • Overseas market set-up;
    capped at SGD $30,000
No. 3

Each application is limited to 1 activity in a single overseas market

Why Choose Us

Connect

Reachable within 1 to 2 working days

Expert

Experienced in consultancy field for over 5 years

Efficient

Two in One, consultant and vendor services available

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